Delicious and made from scratch, taste the perfect Pound Cake recipe

Perfected over 100 years and delivered to your door. Emily’s Heirloom Pound Cakes are perfect for corporate gifts, events, or just when you need a taste of pure bliss.



Our Mission

Our story began out of a need to raise $14,400 to send our sons as Student Ambassadors to Europe for 20 days and to China for 17 days during the summer of 2014. This cake has always been a favorite among all of our friends so unanimously the family decided we would sell heirloom pound cakes to help support this cause. Through social media and local Farmers Markets, we were able to market our cake. We learned, through what started as a fundraiser, that not only do our friends think this is one of the best pounds cakes they have ever tasted – many others feel the same, hence the birth of Emily’s Heirloom Pound Cakes. At this point, the cake has been shipped all around the country. We are pleased to share that every penny was raised for our boys’ summer trips. THIS pound cake – so light and moist, brings back precious memories of a simpler time. We often have customers tell us our cake is what pound cakes used to look & taste like. Inspired by our Big Mama, Emily Magnolia McClung, with a modern twist, this fabulous cake represents love and everything good about family.

QVC Small Business Spotlight

Emily’s Heirloom Pound Cakes is a modern twist on a traditional family recipe that represents love and everything good about family.

We started with 1 flavor and now we have over 20 flavors. We do wedding cakes, anniversary cakes, pound pops, pound cake bites, slices and more. Whatever the occasion, we can make it special.

I’m proud to share our family’s legacy with every household in America!


Our Work


Jun-Jul Calendar

24 Jul

NRF, Washington DC

July 24, 2024 - July 25, 2024    
12:00 am
25 Jul

Grandview Medical

July 25, 2024    
10:00 am - 2:00 pm
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July 26, 2024    
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26 Jul

Ross Bridge

July 26, 2024    
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30 Jul

Homewood Mkt

July 30, 2024    
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31 Jul

Vestavia Mkt

July 31, 2024    
9:00 am - 1:00 pm